In a sellers' market, like conditions today in the
Washington region, homeowners may be more tempted than ever
to sell their home themselves, without hiring a Realtor.
The Internet is teeming with sites offering to
advertise "for sale by owner" (FSBO) properties and
providing advice on how to sell your property yourself. When
homeowners watch their neighbors sell their homes quickly
and sometimes for a higher price than they anticipated, a
Realtor's services might seem superfluous.
Estimates of how much the FSBO market has grown in this
area vary, but most observers agree that the number of
people selling their own homes has increased during this
sellers' market.
"Hardly anyone was risking working without a Realtor in
1995 when the market was definitely a buyers' market, but
I'd guess now it's about 10 percent of the market locally,"
says Jim Warkentin, broker owner of Warkentin Co. Realtors
in McLean. "That's really not all that high historically,
because it used to be as much as 25 percent of the market
years and years ago."
David Weiss, president of Help-U-Sell real estate in
Annapolis and Springfield, says, "The estimates I've seen
are that FSBOs represent 17 percent of the market
nationwide, which is a pretty substantial part of the
market."
People choose the FSBO route mainly to save the
approximately 6 percent of the home sales price that must be
paid as commission to a Realtor. On a $200,000 home, the 6
percent commission amounts to approximately $12,000.
In addition, some FSBOs occur when a seller privately
finds a buyer, such as a relative or friend of a neighbor,
even before the home has been listed for sale.
However, many would-be buyers work with a buyer's
agent, which can work against a seller choosing to go FSBO
and cut the anticipated savings in half.
"Every agent who walks in the door is representing a
buyer, and when you don't hire someone to help you, every
single person is teed up against you," says Steve Israel,
president of Buyer's Edge, an exclusive buyer brokerage that
does not list properties.
Often sellers hire a lawyer to review their contract
and represent them at the settlement, a step particularly
necessary in FSBO transactions.
"Lawyers are well-versed in contract disputes and
settlement issues, but they are not in the business of
negotiating real estate contracts and can't know as much as
Realtors about multiple contract situations," Mr. Israel
says. "There is still no substitute for a good agent who
will negotiate on your behalf."
Although saving the Realtor's 6 percent commission
seems like a great incentive for FSBOs, it doesn't take
buyer agency into account, along with the usual 3 percent
fee paid to the buyer's agent.
"In our transactions with FSBOs, the buyer and seller
sign an agreement between themselves which resolves the fee
structure," Mr. Israel says. "This is called a 'commission
addendum' to the contract, in which the seller agrees that
we are not representing them and that we are the agents for
the buyer. The second part of the agreement is that the
total sales price wi
ll include a 3 percent commission paid
to the buyer agent."
Rather than saving an automatic 6 percent of the sales
price of the home, sellers who work without listing agents
normally save only 3 percent of the sales price.
Mr. Warkentin points out that FSBO sellers often lose
even more money because they lack real estate experience.
"Last year we represented a buyer in a FSBO transaction
with someone determined to save every penny he could. He was
so concerned about having to the pay the buyer's agent's fee
that he never realized that he sold the home at about
$20,000 under the appraised value of the property," Mr.
Warkentin says. "We agreed on a price for the home, and then
he added 3 percent to that to cover the buyer's agent's fee
so he could still keep the full sales price of the home for
himself. He walked away rejoicing about that 3 percent but
never thought about the 7 percent he'd left behind by not
working with an experienced agent to set the asking price.
"Another time recently we had an FSBO sell their home
to one of our buyers for $270,000 and then come in with
paperwork later that the home had appraised for $295,000,"
he says. "He didn't understand that the contract had been
signed, he'd already agreed to a price, and there was
nothing he could do.
"Unless you are very savvy and knowledgeable about real
estate, it's probably worth it to hire an agent to protect
your interests. There are advantages and disadvantages to
any scenario, but if you are phenomenally well-versed in
real estate or you are a lawyer with real estate experience,
the possibility of a FSBO might make sense," Mr. Israel
says.
Selling your home yourself has the potential to save
money, but it also carries some pitfalls. To help folks find
out more about the former and avoid the latter, some area
companies provide assistance on a fee-for-service basis
rather than charging a commission. Also, Internet sites are
available with advertising possibilities and advice. For
Sale By Owner Services offers a variety of assistance to
sellers.
"For $695, sellers can attend a seminar with
information on selling their home, receive a sign for their
yard and advertise in our FSBO magazine and on the Internet
until the home sells or for six months," says Debbie Kent,
president of For Sale By Owner Services in Lake Ridge, Va.
"We have in-house professionals who can help sellers,
including an appraiser, an in-house mortgage company, and an
in-house settlement company. For $475, we can help review a
contract and take over the closing for the seller, so all
they really have to do is show the home to buyers. We really
don't recommend that people do this totally on their own
without some professional assistance."
"Often sellers don't know how to handle multiple
offers, or legal issues or even that they need to determine
whether they have lead paint," Mrs. Kent says. "We have
professionals who can help them with these individual
problems, and the sellers will still be able to spend only
about $1,500 to $1,600 out of pocket for closing costs and
fees on a $200,000 home."
Help-U-Sell, a full-service real estate agency for
sellers, offers services at a range of prices, charging only
for what the seller actually uses rather than a set 6
percent.
"Our research shows us that most buyers come from
within the area of a home for sale, either by calling the
seller or the listing office because they saw the sign or
through the services of an outside agency," says
Help-U-Sell's Mr. Weiss.
"Our philosophy is that the seller knows more than an
agent about their home and their neighborhood and that if
they are willing to participate in the sale by showing their
home, they should pay less to the agent," he says.
"If a buyer comes through the neighborhood or through
the seller, the seller can pay as little as an average of 2
1/4 percent of the sales price. If the buyer comes through
our office, the fee is about 2 1/4 percent plus 1 1/2
percent for the agent who sold the house," Mr. Weiss says.
"If an outside agent brings in the buyer, Help-U-Sell
will cooperate with that agency, and the seller will be
charged 2 1/4 percent by us, and the usual 3 percent or so
will be charged by the outside agent. Our fees are charged
on a price range so that a $150,000 to $200,000 home will
cost the seller the same amount of money. Sometimes a
higher-priced home will actually cost less to sell in terms
of percentages than a lower-priced home."
The main concerns, Mr. Weiss says, are whether the
potential buyer has been qualified for a loan, and the lack
of representation for the seller.
"In lots of cases today, the seller pays the fee to the
buyer's agent but they have no representative to work for
their best interests. There could be loopholes in the
settlement which cost the seller money," Mr. Weiss says.
"Buyers are smart these days, they realize that the
seller isn't paying for representation, and they think the
savings of the commission should be passed on to them."
The commission adds up, particularly on property in the
upper brackets. A buyer's agency fee of 3 percent on a $1
million home is $30,000.
But, as Mr. Israel says, "With more expensive homes,
the savings are more significant, but so are the problems."
"People think they can buy a contract in an
office-supply store and just fill in the blanks when they
are working with a buyer, but they often don't realize just
how complicated selling a house can be," Mrs. Kent says.
"The standard contract used by Realtors is now about 14
pages long for a reason."
In addition to the lack of knowledge about contracts
and legal issues, Mr. Warkentin points out other pitfalls of
selling a home without a Realtor.
"It's often bad for people to be personally or
emotionally involved with a transaction which involves this
amount of money. On top of that, the pricing of your home is
suspect to a high degree if you go into it with no
information and no knowledge with which to interpret the
information you do get," he says.
"Another big problem is that people without real estate
experience don't understand what is normal and what isn't.
For instance, one seller recently had signed the disclaimer
form about the condition of his property and assumed that
all the paragraphs in the contract referring to normal
operating conditions somehow didn't apply to him. There were
major problems with the wiring in the house, and he just
couldn't seem to accept responsibility for the basic
necessity that the home's heating, plumbing and other
systems had to work for the house to go to settlement."
"In my experience with FSBO transactions," Mr.
Warkentin says, "the sellers pay too much attention to the
little things and not enough attention to the important
things. People can see the dollars they are saving and not
the ones they are losing."